4 Keys to Choosing a Headshot and Branding Photographer

Together, let's explore the essential factors to consider when choosing a headshot or personal branding photographer, ensuring you make an informed decision that resonates with your unique brand.


Before you dive into your search, take a moment to define your goals and style. Whether you're a new business owner or established business professional establishing credibility, understanding your goals is paramount. Consider the purpose of your headshot and the impression you want to leave. Are you inclined towards a traditional, formal look, or do you prefer a more relaxed and approachable vibe? Defining your goals and style will be your compass in choosing the right headshot photographer.

Your headshots should reflect your brand identity and connect authentically with your audience. As an award-winning headshot photographer at Lisa Craig Photography, I specialize in capturing the unique essence of my clients, helping them tell their stories through compelling visuals. My goal for each client that I work with is to establish a level of comfort when we work together. When you're relaxed, you are more free to be yourself and project confidence.


Once your goals and style are defined, embark on thorough research and evaluate potential headshot photographers' portfolios. Explore their websites and social media platforms, paying close attention to the consistency and quality of their work.

Look for photographers with experience in capturing the essence of their subjects, a skill crucial in producing stunning headshots. Carefully examine the composition, lighting, and overall aesthetic of their photographs. A photographer's portfolio should showcase versatility and an ability to adapt to different branding needs. Does their client work look the same or a bit cookie-cutter or does it reflect individual personalities?

As you explore Lisa Craig Photography's portfolio, you'll find a collection of headshots capturing the personality of each individual, showcasing my ability to create impactful and authentic visuals.

You Get What You Pay For

Your budget may dictate. how much you can spend. It's important to look beyond price. A quality headshot or branding images are crucial to your business. Don't trust your brand's image with a photographer who is simply offering a discount or a low price.

Consider the value you are receiving in terms of expertise, equipment, and the overall experience provided. Investing in high-quality headshots is an investment in your personal brand and can yield significant returns in the long run.

Lisa Craig Photography offers a range of packages tailored to suit different budgets and needs. I believe everyone deserves access to exceptional headshots that reflect their unique brand.

Bonus Points

Does your photographer offer a strategy for how you can best leverage your photos? I'm a veteran marketing professional and understand how to build brands and create compelling messaging. At Lisa Craig Photography, I'll help guide you in how to best utilize your brand photos across all of your digital and traditional marketing assets. I can help you create a library of personalized stock photography and messages that hit the mark and make your brand stand out from your competition.

Armed with this knowledge, you are now equipped to choose the right photographer for your brand. Following these steps will ensure that your experience with Lisa Craig Photography is enjoyable and professional and results in stunning visuals that authentically represent your brand.

If you’re in Denver and seeking an exceptional headshot photographer, I invite you to explore Lisa Craig Photography's services. If you're not in the area, let's chat. I also can travel to you to photograph you and even your team. Let’s capture your unique essence and help you shine in front of the camera!