YOU are your story. YOU are your brand. As a business professional, your image is someone’s first impression of YOU. Personal branding isn’t just about a headshot. If you’re using that snapshot a friend took of you when you finished your hike all sweaty and with hat hair or in Mexico after an afternoon of margaritas, you’re probably not putting your best foot forward.
If you’re serious about building trust with your clients and putting your best foot forward, you have quit using blurry, poorly lit, highly filtered images that don’t reflect the quality you offer your customers. You need professional images that tell a story about YOU, your offer, and how incredible you are.